1. This toothpaste is SLS free and Fluoride free, therefore safe even if your baby swallows it while brushing2. Tender teeth needs tender careThis toothpaste offers gentle and longlasting protection for your baby's teeth3. This Colgate Kids toothpaste is made of 50 percent less abrassive formula that gently cleans your baby's delicate teeth4. Your baby's teeth have much thinner enamel than the adult teeth, therefore they need much gentler care